Sunday Reflection – Are your thoughts aligned with your words?

Happy Sunday Fashionpreneurs!

I am a huge fan of self-reflection, it is important to me to always look inwards. In this video, I talk about how the things we think about the most tend to manifest even when we are trying our best to work things out.

If we don’t believe in the work we are doing, it not only shows in the results of our work; it also manifests in how we talk about it.

I share my realizations in this video and would love to hear your thoughts.

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Creating With Purpose Recap

Hey Fashionpreneurs! 

I hope summer has been good to you! I know this is the time things whine down and I am hoping that even in your downtime you are enriching yourself in some way shape or form. I wanted to do a brief recap of our June topic “Creating with Purpose” if you did not get to check it all out hopefully this gives you a good ideas on the purpose for this.

We discussed 

1. Revisiting Our Why
2. Redefining our Customer Experience
3. Realigning with our End Goal 

Revisiting your Why: Reconnecting with the reason you started your business is usually the best way for you to understand where you are now, how far away you may have strayed from your original purpose, and what needs to be improved at this very moment.

Redefining your customer experience – A lot of business owners have forgotten who they set out to serve some have been carried away by trying to copy their competitors or jumping from one idea, trying the next “sure fire strategy”. They do all of this and lose their authenticity along the way. They forget who they are and who their customers are and that causes a disconnect. Redefining your customer experience allows you to always put the customer first making sure that everything you put out is consistent and they always have a consistent experience with you.

 Realigning with your End goal – This the biggest WHY! This is why you are doing everything you are doing today, because there is a BIG goal you are trying to achieve. Having the big goals and breaking them down into actions helps you achieve the goals you set out to accomplish.

There is a video for each of these that goes deeper into the conversation. Subscribe to our Network HERE, Head over to to the topics, Go to creating with purpose and catch up on all the videos.

I will be announcing our focus for July this afternoon in the app!! What do you think about this recap? what did you get out of it?

CREATING WITH PURPOSE

I’ve recently been obsessed with the idea of “Purpose” the idea that EVERYTHING created has a Purpose behind it. Even the tiniest can things have Purpose attached to them. 

Yet, a lot of people create things with no Purpose or intention behind them. We have people creating because they saw others creating something similar.

We are slowly losing our originality because we are chasing the next best thing, some are impatient and jumping from one idea to the other without giving any of them their best shot.

There is nothing wrong with owning multiple businesses, but you can’t expect 10 businesses to all work when you didn’t work on 1 long enough for it to take off.

After praying for some clarity on God’s plan for my community this summer, “Purpose” seemed to be the key word and eventually “Creating with Purpose” became the theme. When you create with purpose, you start to attract the people you were called to serve with that purpose.

EVERYTHING you do as a business owner should serve some kind of purpose and once you start putting stuff out there with no real purpose, or because that is what you see your competitors doing, you are no longer aligned.

This #summer I’m excited about the idea of going back to the foundation. Oftentimes we get caught up with the way other people are doing things, or chasing the next best thing that we lose focus and forget the real reason we started on our current path.

The goal this summer is to get realigned with our #Foundation and #Create with Purpose moving forward. Excited about taking on the video series with my #community.

JOIN OUR COMMUNITY TO BE A PART OF THE SUMMER LONG CREATING WITH PURPOSE CHALLENGE

6 Things Fyre Festival taught me about Business

If some of you have been paying attention to social media you may have seen A lot of buzz around the FYRE Festival documentary. If you do not know what that is about, let me explain.

The Fyre festival was supposed to be an exclusive event where “rich millennials” fly out to Pablo Escobar’s island to experience a concert from A-list artist. party with models, celebrities and other rich people. Well, tickets sold out fast start at about $2,000 all the way up to $200,000 only for things to end up going south.

When I watched the documentary, I at first couldn’t decide if Billy McFarland was a fraudster or a genius; I will leave you to make that conclusion for yourself. Right now it is being dubbed as “the greatest party that never happened.”

As ridiculous as the whole thing played out, I couldn’t help but try to relate it to real life business scenarios so I wanted to share some of my takeaways.  Here are 6 things Fyre Festival thought me about running a business. (if you haven’t seen it, apologies for any spoiler alerts)

1. Understanding your audience is the single most important thing you need for a successful business – If you pay attention to the story and how he started, you will realize that everything he did was out of a place of trying to fill a need he saw for “rich millennials”.  With Magnese, he was trying to create “community and exclusivity” and with the festival, he played on his audience FOMO and need to fit in. He was very in-tune with their likes and dislikes and was always able to communicate the holes he was filling. A lot of times people rush into businesses without understanding who their market is and then wonder why they are selling to crickets. If you are trying to save money down the line, start with market research and understand your market before you jump in. This is what will drive your marketing (copy, visuals, story, etc).

2.  You don’t have to be a genius to do marketing right – Although Billy was a good salesman, he also understood the concept of “outsourcing”. he hired one of the most successful viral marketing agency, told them what the idea was and allowed them to take care of social marketing. When Billy’s campaign went live, he sold out in a matter of days because they understood disruptive marketing. As business owners, sometimes we want to do it all ourselves; and I get it the budget may not be there and so you try to wear all the hats. The problem with that is that if you are not good at marketing and word of mouth doesn’t kick in immediately, you will struggle for a long time. A marketing budget is essential. My advice is to put something aside no matter how little and then outsource your marketing if you need to. If marketing is your jam, the outsource something else that is taking your time.

3. Influencer Marketing is King when done right – The Fyre Festival sold out in a matter of days and all they did was influencer marketing. Granted they used Bella Hadid, Kylie Jenner, etc the key is that they used a disruptive strategy and got Influencers to push it. Influencer marketing is one of the most organic ways to get your business in front of your audience which ties back into number 1 ( understanding your audience). The only way to get your products in front of the right audience is to get it in the hands of the right influencer.